Privacy Policy

Apex AI Systems ("we," "our," or "us") is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding your data. By using any of our products or services — including our demo system, AI audit tool, operating system, AXON AI, memory system, or any other Apex AI Systems property — you agree to the practices described in this policy.

1. Information We Collect

We collect information you provide directly and information generated automatically through your use of our products.

Information you provide:

• Name (first and last)
• Business email address
• Phone number (optional)
• Business website URL
• Answers to audit and qualification questions
• Any other information you voluntarily submit

Information collected automatically:

• Behavioral data — pages visited, buttons clicked, time spent on each screen
• Demo interaction data — which demos you ran, questions answered, outputs viewed
• Session timing and hesitation patterns
• Device type, browser, and operating system
• Referring URL and entry point
• IP address and approximate location

2. How We Use Your Information

We use the information we collect to:

• Generate your personalized AI readiness audit and demo outputs
• Qualify and segment prospects to ensure we can genuinely help your business
• Contact you by phone, text, or email regarding our products and services
• Personalize your experience across our products
• Improve our AI systems, audit quality, and demo accuracy
• Analyze usage patterns to improve our products
• Comply with legal obligations

3. Automated Communication

By providing your contact information, you consent to Apex AI Systems contacting you by phone, text message, or email using automated telephone dialing systems and artificial intelligence systems to the contact information you provided. Message and data rates may apply. You may opt out of automated communications at any time by replying STOP to any text message or emailing privacy@withapexai.com.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers — third-party vendors who help us operate our products, including Supabase (data storage), Anthropic (AI processing), and Google (AI services). These providers are contractually obligated to protect your data and use it only as directed by us.
• Legal requirements — if required by law, court order, or governmental authority.
• Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with legal obligations. If you request deletion of your data, we will remove your personal information from our active systems within 30 days, subject to any legal retention requirements.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — request correction of inaccurate information
• Deletion — request deletion of your personal information
• Opt-out — opt out of marketing communications at any time
• Portability — request your data in a portable format

To exercise any of these rights, contact us at privacy@withapexai.com.

7. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and how it is used, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your California privacy rights, contact us at privacy@withapexai.com.

8. International Users (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing. Our lawful basis for processing your data is your consent (provided at the time of data collection) and our legitimate interest in operating and improving our business. To exercise your GDPR rights, contact us at privacy@withapexai.com.

9. Cookies and Tracking

Our products use browser storage (localStorage) and behavioral tracking to personalize your experience, remember your progress, and analyze usage patterns. This tracking is essential to the operation of our audit and demo systems. By using our products, you consent to this data collection as described in this policy.

10. Data Security

We implement industry-standard security measures to protect your personal information, including encrypted data transmission (HTTPS), access controls, and secure cloud storage. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

11. Children's Privacy

Our products are intended for business owners and professionals. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected personal information from a minor, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this document. Your continued use of our products after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at:

Apex AI Systems
Florida, United States
privacy@withapexai.com

This policy covers all products and services operated by Apex AI Systems, including but not limited to the demo and audit system, AXON AI, the operating system, and the memory system. Future products will also be covered under this policy unless otherwise stated.